The Red Cross Youth is an NGO aiming to help 12 to 35 year olds to be active and responsible citizens. It’s part of the Belgian Red Cross movement, but has its own audience and activities, so its visual identity needs to show both its association with the larger movement and have its own twist. Using illustration, we created a visual style that takes on some aspects of the Belgian Red Cross identity (the tone of red, the font) while keeping room for something fresh and new.