BPA is a French bakery using locally sourced products from the West of France. They craft delicious traditional bread and pastries everyday, and deliver them around the region. In June 2017, they called us to launch a new organic brand and gave us free reign to create their name, visual identity and packaging: how exiting! While talking to the workers, we realised that they identify eating their products with relaxation, pleasure and simplicity. A pie and a baguette for everyone! So we created a joyful and unpretentious brand, with a cute mascot, bright colours, and funny illustrations. La Pie Curieuse was born!